Product architectures (PA) have during the last ten years gained increasing interest from both academia and industry. There is no doubt that implementation of PA has the potential to significantly reduce time to market and time to money. The transition from current way of working, to Product Architectures is however very difficult. The Product Architecture Day will present state of the art theory and practice in the area.
For more information please contact: Chair: Prof. Niels Henrik Mortensen
Sponsored by:
Sponsor opportunities available!
Contact: info@pd-symposium.org
Time | Schedule/Event |
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08:30 |
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09:00 |
Welcome IntroductionProf. Niels Henrik Mortensen, Head of Section of Engineering Design & Product Development, DTU-MEKIn more than 20 years, Professor Niels Henrik Mortensen has studied 200+ industrial projects on modularity and developed a state of the art method for developing product families. The presentation explains how modular product development can significantly reduce time to market for new products. Also, the innovation level can be increased due to a more focused approach. The basic principles will be described: Interfaces stable over time, right number of architectures and scalability of key systems and modules. ![]() |
09:15 |
Organizing and Managing Modular Strategies and Development ProcessesProf. Ron Sanchez, Copenhagen Business School (CBS)Professor Sanchez has expertise in how competencies in Modularity are to be developed throughout an organisation from design, development, production and afterservice. Case Studies taken from the automotive industry. ![]() |
10:15 |
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10:30 |
Electrolux experience with financial top driven modularization
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11:30 |
Modularisation Benefits – A LEGO Story made tangibleDr. Poul Kyvsgaard Hansen, Associate Professor at Aalborg UniversityPoul's research interest is product realization processes. Product realization processes are the integrated processes that bring a product from idea stage to existence on a market. This includes both technical, organizational and business aspects. My four main focal areas within the broader discipline are 1) Product Development Processes, 2) Product Modularization - Architectures - Platforms, 3) Innovation Management, 4) Change Management ![]() |
12:15 |
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13:15 |
Collaborative Product and Manufacturing Platform Development in Grundfos - Tangible reduction of complexity and cost
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14:00 |
Supporting the Development of Vehicle Architectures using a Parameter Management Approach
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14:45 |
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15:00 |
How BP reduced complexity in large scale project executionDr. Bob Robinson, Exploration & Benchmarking Director, BP and Dr. Malia Kilpinen, Benchmarking specialist, BPBob has a PhD in Civil Engineering, now director of Exploration & Benchmarking at BP. Malia is a Project Management and Controls Specialist with a PhD from University of Cambridge. ![]() |
15:45 |
Modular architectures in GEA
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16:30 |
Handling modularity by means of product configuration
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17:15 |